Photo Director

Astrid Lindqvist

Stockholm / New York

I direct all photography at WhatSheStyled, which means I decide what everything looks like before you see it. I'm Swedish, I split my time between Stockholm and New York, and I have strong opinions about light. I came up as a fashion photographer before moving to the director side, so I understand both what a good shot requires and what it costs when you don't plan properly. I dress entirely in monochromatic Scandi neutrals, I own exactly two statement pieces, and I think good photography is the most honest thing you can do for a brand.