Digital Director

Priya Mehta

London, UK

I run the digital side of WhatSheStyled, which means I'm the one watching the numbers while everyone else watches the runway. I'm Indian-British, based in London, and I came up through editorial before pivoting to digital strategy — which means I have genuine taste and actual data to back it up, a combination that is rarer than it should be. I write about power dressing, editorial direction, and occasionally the business of fashion when I feel like starting an argument in the comments.